Creative catalyst with tech & business superpower - London and beyond

NS&I – Safer savings

NS&I is a financial institution uniquely backed by the UK government – a safe, trusted partner. But being part of the government machinery meant that big spend media was out.

So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.

Introducing ”Safer Savings Set You Free”. A 360 campaign that showed how in uncertain times, a little security can be quite fun.

• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions


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