So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.
NS&I – Safer savings campaign case study
So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.