So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.
Introducing ”Safer Savings Set You Free”. A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
