So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.
Introducing ”Safer Savings Set You Free”. A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
![](https://beckymcb.co.uk/wp-content/uploads/2022/10/FerrisWheel_LifeRing_48sheet_InSitu-1024x768.jpeg)
![](https://beckymcb.co.uk/wp-content/uploads/2022/10/Balloon_brolly_Press_InSitu-1024x874.jpeg)
![](https://beckymcb.co.uk/wp-content/uploads/2022/10/Firework_LighthouseTube_InSitu-1024x683.jpeg)
![](https://beckymcb.co.uk/wp-content/uploads/2022/10/Golfball_Moon_Press_InSitu-2-1024x776.jpeg)
![](https://beckymcb.co.uk/wp-content/uploads/2022/10/Champagne_phone_96sheet-1024x640.jpeg)