Creative catalyst with tech & business superpower - London and beyond


what I’ve been up to – referencesawards

01/2023 – current
Director, Creative X Global

Heading brand-side, leading the in-house creative agency covering teams in London, Brazil, Singapore, India, Philippines, and working with external agencies creating all Meta (Instagram, Facebook, WhatsApp and Meta) campaign and brand requirements. Adding to my creative and agency leadership knowhow as key part of the international marketing team. Nurturing and building in-house talent and maintaining morale during this turbulent time in tech business
Projects include: Instagram Brazil – Lollapalooza (webbys winner), Meta Rugby World Cup (TTL campaign from fanzone, AR experiences, TV, DOOH, mobile AR, social and finale event), Instagram India – brand campaign (Teens), Instagram – South East Asia (Philippines, Singapore, Vietnam, South Korea) – IG Young adults.

09/2022 – 12/2022
Executive creative director, M&C Saatchi & M&C World Services

Stepping in as cover for CCO Ben Golik, staying on to help Guy Bradbury and Matt Lee with the changing of the guard.
Working with agency crew on Costa and some inspirational briefs for World Services with M.D. Katie Gilbert.
A fab team with exciting year to come and thanks to James Calvert for tapping me in the door.

03/2021 – 07/2022  
Executive Creative Director, VaynerMedia, London & EMEA

Joining VaynerMedia to complete their expertise from social to brand campaigns and bring a focus on concept and craft. Heading up a multi-talented and multi-skilled creative department that stretches from London and across Europe. A varied client base with work to match, from complete brand campaigns in the UK, NL & DE; to TikTok lead agency across Europe (including TikTok Shop); AOR for NatWest group, as well as Heinz, Durex, EU agency for Indeed, and global AOR for Unicef.

Challenging the traditional advertising model, believing that times have changed in how we get to great work, embodying the entrepreneur founder spirit in all that we do.
Establishing teams across Europe, launching VaynerMedia Amsterdam, winning pitches, evolving the client roster, doubling the size of the agency and double-digit growth to billings. Not bad in 18 months!


01/15 – 01/2021  
Creative Director, FCBInferno, London

After years of supporting the FCB team as freelance I joined the team on a perm basis to continue the transformation. Heading up the department alongside Owen Lee CCO, to nuture, grow and challenge our creative brains. Spearheading many diversity initiatives including Girlhood’s first in-agency pilot to bring under-represented talent directly into to creative departments.
Leading integration working across the agency, Creative director across: BMW, Girl Effect, UEFA Women, Jupiter, Sky, Allergan,, Nivea and much much more.


  09/13 – 07/14    
Executive Creative Director,  New Republique, Sydney

Recruited from London to lead this small Sydney agency on to greater things. In my short time here I turned the agency culture around, reignited a flagging creative department, successfully won three new clients and bedded in process to enable growth.
How? Digi, innovations, strategic thinking, ad campaigns and conversations.


09/13 – 09/14
SheSays, Sydney – Who’s your momma

Proud to be on the organising team for this brilliant global voluntary organisation. Picking up where I left off in London I instantly volunteered to lead the Who’s Your Momma mentoring scheme as well as chair and lead events including the LeanIn Getty images event.

Not heard of it? Learn more at SheSays

11/2012- 07/2013
Creative director and mentor, Acromas group UK (Consultant)
Tasked with rebuilding and revitalising a creative department of 90 who had lost their creative mojo. Working with the Marketing Director and MD to achieve a better creative product and creative environment. Included mentoring seven creative leads as well as presenting far reaching development strategies at board level.


04 – 09/2014
Creative Director, Inferno, London (Freelance)

CD-ing a £1mil UK & EMEA client project and taking the Sky pitch win I worked on to full stage rollout was just the start – lots of new brands and fab people.

Key clients: Sky, Electrolux, Nokia, Nescafé, Nestlé, Grant’s, Haribo to name a few

05/2011- 04/2013 Creative Director ( Freelance), London
Senior conceptual creative director specialising in integrated clients. Regular agencies included: Draft/FCB, Inferno, Noah, Space, The Marketing Store, WARL, Mesh
For full list please see my LinkedIn:

05/10- 04/11 Approach Agency, Cornwall
Started my own mini-agency servicing mostly local Leisure and Tourism clients in Cornwall, UK. Our work covered brand evaluation and marketing strategies to full campaign roll-out.

Key clients: Hospitality Cornwall, St Aubyn Estates, Cape Cornwall leisure resort, The Bay & Hotel Penzance

10/09- 10/11 University College Falmouth
Visiting lecturer and tutor on MA Advertising and BA Graphic Design


07/04 – 04/10 Geronimo, London –
Creative Director, full time
Heading up the creative department, I was tasked to raise the standard of all creative and grow the agency billings to promote new emphasis on integrated creative thinking. Working across the agency, liaising, presenting and leading new biz alongside the M.D.

Key clients: Direct Line & Direct Line for Business, SEAT, ING, Nestle Purina, Ambi Pur, Radox, Motability, GSK, Grant’s whisky, BBC


03/02 – 07/04 iris, London – Creative Group Head, full time
Senior member of the creative team in a highly successful, fast growing agency.

Full management role, leading client brand relationships as well as departmental mentoring and organisation.
Working across the client portfolio, heading up the Disney Channel and Pernod Ricard accounts and developing iris’ first TV campaign.

Key clients: Puma (Global & UK), Discovery Channel (EMEA & UK), Sony Ericsson (Global, EMEA & UK), Disney Channel (UK), T Mobile, Orange, AMEX Financial Services (EMEA & UK), Department of Health, Pernod Ricard – Brands include: Ricard, The Glenlivet, Martell, Jamesons, Abelour

04/00 – 03/02 Marketing Drive, London (‘The Reef’) Senior Art Director, full time
Key clients: Kenco, Kraft foods, KP, Wella, Total, Totalcard, Maserati, Jeep/Chrysler, Disney, Buena Vista Home Entertainment, Disney Consumer Products, Pond’s, Unilever

1994 – 2000 Sydney, Australia – Art Director
Various contracts full time & freelance including: DDB Sydney, VB Concepts, TMP Worldwide
Key clients included:, Morgan Stanley, Sydney Futures Exchange, Pizza Hut, W Hotels, St George’s Bank, Twentieth Century Fox, SOCOG, Fox Studios, Sega World

Wanting more? take a look at referencesawards

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