what I’ve been up to – referencesawards

03/2021 – present   Executive Creative Director, VaynerMedia, London

Joining VaynerMedia to complete their expertise from social to brand campaigns. Heading up a multi-talented and multi-skilled creative department that stretches from London and across Europe. A varied client base with work to match, from complete brand campaigns for Shell Renewables in the UK, NL & DE; TikTok lead agency across Europe; AOR for NatWest group, Natura&Co (Avon, The Body Shop & Aesop) and global AOR for Unicef.

We’re here to change things. Challenging the traditional advertising model, believing that times have changed in how we get to great work, embodying our entrepreneur founder spirit in all that we do.


01/15 – 01/2021   Creative Director, FCBInferno, London

After years of supporting the FCB team as freelance I joined the team on a perm basis.
Leading integration working across the whole client base: BMW, Girl Effect, UEFA Women, Jupiter, Sky, Allergan, match.com, Nivea and many many more.


  09/13 – 07/14    Executive Creative Director,  New Republique, Sydney

Recruited from London to lead this small Sydney agency on to greater things. In my short time here I turned the agency culture around, reignited a flagging creative department, successfully won three new clients and bedded in process to enable growth.
How? Digi, innovations, strategic thinking, ad campaigns and conversations.

Key clients: University of Western Sydney, Garofalo, Mutti, Sandhurst, LayPay & MadMex

09/13 – 09/14     SheSays, Sydney – Who’s your momma


Proud to be on the organising team for this brilliant global voluntary organisation. Picking up where I left off in London I instantly volunteered to lead the Who’s Your Momma mentoring scheme as well as chair and lead events including the LeanIn Getty images event.

Not heard of it? Learn more at SheSays

11/2012- 07/2013 Creative director and mentor, Acromas group UK (Consultant)
Tasked with rebuilding and revitalising a creative department of 90 who had lost their creative mojo. Working with the Marketing Director and MD to achieve a better creative product and creative environment. Included mentoring seven creative leads as well as presenting far reaching development strategies at board level.

04/2013- 09/2013 Creative Director, Inferno, London (Freelance)


CD-ing a £1mil UK & EMEA client project and taking the Sky pitch win I worked on to full stage rollout was just the start – lots of new brands and fab people.

Key clients: Sky, Electrolux, Nokia, Nescafé, Nestlé, Grant’s, Haribo to name a few

05/2011- 04/2013 Creative Director ( Freelance), London
Senior conceptual creative director specialising in integrated clients. Regular agencies included: Draft/FCB, Inferno, Noah, Space, The Marketing Store, WARL, Mesh
For full list please see my LinkedIn: http://uk.linkedin.com/in/beckymcowenbanks

05/10- 04/11 Approach Agency, Cornwall
Started my own mini-agency servicing mostly local Leisure and Tourism clients in Cornwall, UK. Our work covered brand evaluation and marketing strategies to full campaign roll-out.

Key clients: Hospitality Cornwall, St Aubyn Estates, Cape Cornwall leisure resort, The Bay & Hotel Penzance

10/09- 10/11 University College Falmouth
Visiting lecturer and tutor on MA Advertising and BA Graphic Design

07/04 – 04/10 Geronimo, London – Creative Director, full time


Heading up the creative department, I was tasked to raise the standard of all creative and grow the agency billings to promote new emphasis on integrated creative thinking. Working across the agency, liaising, presenting and leading new biz alongside the M.D.

Key clients: Direct Line & Direct Line for Business, SEAT, ING, Nestle Purina, Ambi Pur, Radox, Motability, GSK, Grant’s whisky, BBC

03/02 – 07/04 iris, London – Creative Group Head, full time


Senior member of the creative team in a highly successful, fast growing agency.

Full management role, leading client brand relationships as well as departmental mentoring and organisation.
Working across the client portfolio, heading up the Disney Channel and Pernod Ricard accounts and developing iris’ first TV campaign.

Key clients: Puma (Global & UK), Discovery Channel (EMEA & UK), Sony Ericsson (Global, EMEA & UK), Disney Channel (UK), T Mobile, Orange, AMEX Financial Services (EMEA & UK), Department of Health, Pernod Ricard – Brands include: Ricard, The Glenlivet, Martell, Jamesons, Abelour

04/00 – 03/02 Marketing Drive, London (‘The Reef’) Senior Art Director, full time
Key clients: Kenco, Kraft foods, KP, Wella, Total, Totalcard, Maserati, Jeep/Chrysler, Disney, Buena Vista Home Entertainment, Disney Consumer Products, Pond’s, Unilever

1994 – 2000 Sydney, Australia – Art Director
Various contracts full time & freelance including: DDB Sydney, VB Concepts, TMP Worldwide
Key clients included: monster.com, Morgan Stanley, Sydney Futures Exchange, Pizza Hut, W Hotels, St George’s Bank, Twentieth Century Fox, SOCOG, Fox Studios, Sega World

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