Plain-speaking, creative catalyst.
an Executive Creative Director with tech and business SUPERPOWER.
Twenty-five years in advertising and I still get a stupid amount of joy out of a great idea. That hasn’t changed. Everything else has – in the best possible way.
I’ve been a CD at FCB, stepped in as caretaker CD at M&C Saatchi, and gone on to ECD at Meta Creative X and VaynerMedia EMEA – built and run departments, won work I’m proud of, and somewhere along the way gathered enough Cannes, D&AD and assorted gongs to confirm I’m not just saying that.
Alongside that sits Plain Consultancy, my AI practice, and partnerships with D&AD and the Gen AI Academy, where I design and deliver AI transformation programmes for creative teams who want to actually use it – not just survive it. I’ve trained 400+ creative professionals across AMER, EMEA and JPAC, including Spotify’s North America team. The approach is human-first and built around a pretty firm belief: good AI integration makes you more yourself, not less.
I hold an MBA in Creative Leadership from Berlin School and I’m a certified NLP performance coach. I mention both because they genuinely changed how I think about leading people – not because they look nice on a page.
I co-founded Creative Equals and have been an active part of the creative community for as long as I’ve been in the industry – sitting on the councils of both Creative Equals and SheSays, piloting The Girlhood, serving on the IPA Talent and Leadership committee, and leading The Girl Effect in Rwanda. I was a long-term mentor with SheSays from its earliest days in London and Sydney, and have completed the Unicef LIAsons programme. I was the only female CD on the IPA Council in its 100-year history. I was shortlisted for the World’s Most Creative Women – which I mention only because it still makes me smile.
I’ve judged Cannes Lions, D&AD, The Caples, LIAs, Creative Circle, Creative Pool, IPA Women of Tomorrow and a few more besides. I’ve spoken at D&AD Festival, Cannes Lions, TEDx, IPA, EffWeek, AdWeek and plenty of rooms in between. I’m published in Eat Your Greens alongside people I enormously respect and occasionally still get starstruck by.
None of this is a CV recitation. It’s evidence of someone who has never stopped building – the work, the industry, and the people in it.
Take a mosey around, check me out on LinkedIn & if you need to super-charge your team then drop me a line at becky@beckymcb.co.uk
