In my day job: I’m an Executive Creative Director leading a team of creatives here in London and around the globe. I’ve transformed departments and agencies – establishing teams across Europe, evolving client rosters, doubling in size and billings.
As adept at management-level, agency-building, decision making, as grass roots creative concepts. From building and running award-wining creative departments for how we work today, to creating and pitching the ideas that will be remembered tomorrow. I’m a life-long learner, who loves leading.
You name it, I’ve probably worked on it. My client list is varied and covers all sectors; from food, and sports, cars, crisps and trainers, to beauty, booze and pro-bono. I love solving problems and creating impactful creative. And I’ve gathered a few awards to my name to prove it.
I am a certified NLP coach focused on performance and a scholarship-winning MBA graduate from Berlin School of Creative leadership, completing my MBA alongside my day job. I believe great work comes from enabling others. This is something I practice in my role, as well as mentoring in the UK and around the world for SheSays (Who’s Your Momma), Invisible creatives, Unicef and as an LIAsons Coach.
Proud to have been a judge for Cannes Lions 2022, D&AD, IPA Women of Tomorrow, Creative circle, The Caples, LIAs, Drum Dream awards, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI) and Creative Conscience to name a few. I was also shortlisted for World’s most creative women 2018.
I’ve been a speaker at Cannes Lions, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I’m even on a podcast or two and am published in a book: Eat Your Greens
An active member of the creative community I work with many initiatives for change: SheSays from its small beginnings in London and in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, leading The Girl Effect (Rwanda) or co-founding Creative Equals. I’ve been on the council for SheSays and Creative Equals, as well as the only female CD on the IPA Council in its 100 year history!
I am an active voice and continually keep the need for greater diversity in the search for better creative work, front and centre.