In my day job: I’m an Executive Creative Director leading a team of creatives here in London and around the globe; as adept at management-level decision making, as grass roots creative concepts. From building and running award-wining creative departments, to creating and pitching the ideas people love.
I work on a variety of clients and cover all sectors; from cars, crisps and trainers to beauty, booze or pro-bono. I love solving problems and creating impactful creative. And I’ve gathered a few awards to my name to prove it.
I am a certified NLP coach focused on performance. I believe great work comes from enabling others. This is something I practice in my role as well as mentoring in the UK and around the world for SheSays (Who’s Your Momma), Invisible creatives and as an LIAsons Coach.
Proud to have been a judge for D&AD, IPA Women of Tomorrow, Creative circle, The Caples, LIAs, Drum Dream awards, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI) and Creative Conscience to name a few. Also shortlisted for World’s most creative women 2017/8.
I’ve been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I’m even on a podcast or two and am published in a book: Eat Your Greens
An active member of the creative community I work with many initiatives for change: SheSays from it’s small beginnings in London and in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, leading The Girl Effect (Rwanda) or Creative Equals. On the council for SheSays and a mentor again for Who’s Your Momma here in London as well as the only female CD on the IPA Council in its 100 year history! And I’m now also an MBA student at Berlin School of Creative Leadership thanks to winning a scholarship.
I am an active voice and continually keep the need for greater diversity in the search for better creative work, front and centre.