Taking over the reins from Elspeth Lynn leading this brilliant campaign – from TVC and gifs into AR and beyond.
Together #WePlayStrong invites girls across Europe to play football. But to really get girls behind this campaign, we wanted them to make it their own.
From GIFs on GIPHY (which immediately integrated them into 600 platforms) to a musical.ly partnership and an iMessage sticker pack, we gave them the tools they needed to really co-create and participate.
And it worked. Through this multi-channel, socially-led campaign we had over 200 million views and 1.7 billion impressions, and our GIPHY channel has had over 330 million views. We were awarded a Bronze Lion at the 2018 Cannes Lions International Festival of Creativity for our efforts.
See how the campaign continued – with a little help from Rita Ora here