Busting the perception of perfection around IG, to place the power of the platform in the hands of the people, taking IG-only content from feed to festival main stage.
How we made it happen – Taking learnings from 2022 we built for 2023 with a step by step consumer journey. From on platform ads, across social media with creators, to the final reward of seeing your own creation up in out of home all across key Brazil cities.
The success of this campaign developed into the second year sponsorship of Lollapalooza – this time focussing on young adults through music and Reels. Again appearing IRL at the festival, we took a 360 approach partnering with the headline acts for their tracks on Reels in festival time.