BeckyMcB

Creative leadership - London and beyond

Instagram Brazil – Yours to make

Busting the perception of perfection around IG, to place the power of the platform in the hands of the people, taking IG-only content from feed to festival main stage.

Lolla Yours to make campaign placed our platform frint and centre as a tool for creativity and self-expression. And let the people become the stars of the campaign
how it works - step by step consumer journey from adverts across social media to the final reward of seeing your own creation up in out of home all across key Brazil cities.

How we made it happen – A step by step consumer journey from adverts across social media to the final reward of seeing your own creation up in out of home all across key Brazil cities.

The success of this campaign developed into the second year sponsorship of Lollapalooza – this time focussing on young adults through music and Reels. Again appearing IRL at the festival, we took a 360 approach partnering with the headline acts for their tracks on Reels in festival time.

Next Post

Previous Post

© 2024 BeckyMcB

Theme by Anders Norén