How do you turn a Tier 3 sponsorship into a campaign that pulls 200% incremental revenue and smashes brand metrics?
By sharing a little passion.
We took Meta brand confidently into a market who didn’t know who Meta was, using our apps to push innovation and share the passion of rugby. TV, OOH, On-platform, In-platform, AR, VR, oh and IRL, social and influencer.
La passion, ca se partage – Passion is meant to be shared.
RESULTS
As well a a significant uplift in incremental revenue, the campaign shifted some key metrics across: Meta brand ownership, positive brand sentiment.
Underpinning Meta and our apps as a key technology enabler for all.
All this in a market that previously had very low awareness of who Meta was.