BMW loves a sporting partnership – from Motorsport at Goodwood, to cycling with Rapha and England Rugby I was lucky enough to lead a fair few of these campaigns.
The 5 Series Touring – award winning tech and performance but with added practicality. What better way to celebrate the launch of the new model than take it into the Alps with our partners Rapha Travel.
Supported with organic and paid-for social and the full story over a 16 page DM delivered to some lucky few.
BMW England Rugby partnership challenge films where we pit the skills of the England team members with a BMW twist.