Still convinced that a brilliant idea, genuinely earned, is the most powerful thing this industry makes.

My career has run through Meta Creative X, VaynerMedia EMEA, M&C, FCB, and into building my own AI practice alongside brand leadership at Christopher Ward. What that path has taught me is this: the creative leaders defining the next decade aren’t asking “AI or advertising?” They’re asking “AI and what?” AI and craft. AI and originality. AI and the kind of creative department that knows exactly what it will never give up. That’s the practice I’ve built. That’s what I want to go and build next.