We know what matters to busy Mums and women is getting some well deserved me time. With this in mind, we developed the ‘Selfish Hour’ campaign and created the ultimate selfish spa – a world of pure indulgence and relaxation. And because we understood that Mums are busy, the spa is mobile and comes to them!
Integrated activity began in-store with on-pack driving to a Facebook page. From Facebook we gathered support and nominations to win, it’s also where we announced the mobile spa’s locations and the lucky winners. Subsidiary campaign support included a website with lots of freebies including downloadable tools and rewards to enjoy such as dance lessons, restaurant deals and even a free novel written specifically for the campaign.
