This is me
We were challenged with creating a campaign to ‘normalise’ the category of facial fillers. Like them or not millions of normal women are getting them every year. So we took this insight to heart and cast some of the brands existing customers to lead the advertising.
Whilst seemingly tame, the copy and art direction broke the mould for the category – offering an approachable face to a widely undiscussed beauty area with hugely successful results. We uplifted the entire category by 30%!
In fact, our campaign was so successful it secured £1mil additional projects above forecast for the agency as the campaign rolled out (with regional women as the stars) across Germany, France, Italy, Australia and beyond.
UK campaign utilised: Press, digital OOH, Westfield takeovers, digi, radio and a whole new website.
Campaign website here: www.this-is-me.com
Launch ad
Second press ad
Third press ad of the launch campaign set
Final press ad
Digital out of home – digital ads appeared throughout Westfield
Digital out of home – digital ads appeared throughout Westfield
A comprehensive online campaign also ran including home paid for and home page take overs
ThisIsMe website
And on to launches across Europe