Super Summer Savings Celebration.
In a low interest category like insurance, how can you get customers to choose Direct Line over other insurers?
You focus on what matters to them – getting great value for money with an insurer they can trust.
Throughout 2009 we rolled out a Retail Planning model across many, many campaigns using seasonality to help refresh messages and offers. Integrated across all media we created a big impact in a busy market: TV & press ads, DM, inserts and door drops all helped us get DL’s sizzling offers across.