We were the sole creative agency for DL4B producing an integrated communication model for van insurance.
With lower budgets we needed to ensure not only the direct media worked hard, but also TV (the key media for quote generation). This campaign delivered results volumes 85% above target and put Direct Line’s van insurance a Number 1 for consideration. Plus we won the Financial Services Forum award for ‘Most effective Direct Marketing Campaign’ and DMA Gold for Best response TV or radio advertising.
Our success on the Van Insurance product meant we were gifted another product – Landlord Insurance – where we applied the same simple principles:
All underpinned by messaging in every media channel:
The campaign approach was so successful we then rolled it out for another product, Landlord Insurance.