department of health

Sex lottery

Award winning campaign for Department of health. Aiming at teens and early twenty-somethings we carried the ‘gamble’ message across multiple media for the summer.

Partnering with BBC Radio 1 for content and airtime, Club 18-30 for targeting, as well as bus passes, online games, holiday magazine inserts and festival hand-outs at to spread the message further.

Department of health – Sex Lottery