New beauty brand launch
From pitch win to store-wide rollout, we developed all of the material to launch a new beauty brand in to the UK marketplace.
Poster, press, DM & eDM, in-store and experiential – what a brilliant opportunity to do some fab work.
![BBeauty launch Store takeover](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBBIGwindow.jpg)
BBeauty launch Store takeover
![BBeauty launch Press](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBDPS_launch.jpg)
BBeauty launch Press
![BBeauty launch Press - skin](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBDPSskin.jpg)
BBeauty launch Press – skin
![BBeauty launch Press - skin2](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBDPSskin2.jpg)
BBeauty launch Press – skin2
![BBeauty launch CRM - eDM1](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBECRM1.jpg)
BBeauty launch CRM – eDM1
![BBeauty launch CRM - eDM2](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBECRM2.jpg)
BBeauty launch CRM – eDM2
![BBeauty concept sketches - experiential](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBExperiential1.jpg)
BBeauty concept sketches – experiential
![BBeauty concept sketches - experiential](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBExperiential2.jpg)
BBeauty concept sketches – experiential
![BBeauty concept sketches - experiential](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBExperiential3.jpg)
BBeauty concept sketches – experiential
![BBeauty 'get the look cards'](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBgetthelookcards.jpg)
![BBeauty launch Store window poster](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBwindowposter.jpg)
BBeauty launch Store window poster
![BBeauty launch Store promo poster](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBwindowpromo.jpg)
BBeauty launch Store promo poster
![BBeauty adjacencies in-store](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBadjacencies1.jpg)
![BBeauty launch CRM - DM](https://beckymcb.co.uk/wp-content/uploads/2014/04/SuperdrugBDM.jpg)
BBeauty launch CRM – DM