One example of the regular seasonal campaigns produced for SEAT. We also produced many tactical and launch campaigns – to see an example of those take a peek at Poetry in Motion
Revolution – part 2!
In a depressed car market you need to punch above your weight and outsmart better-known brands with their bigger budgets. For our SEAT Revolution 2 we focused on what matters to consumers right now – an incredible car for an incredible price. A press campaign and radio ads drove consumers into dealerships, whilst emails raised awareness further, warming prospects up for the direct mail. Online, a dynamic landing page featured a countdown to the offer end date. And finally we produced a comprehensive showroom package to support the dealers.
Results? Whoah yeah! Market share rose to 1.6% – SEAT highest ever. A revolution in these tough times for the automotive industry.