Fleet – Where head meets heart
This award winning campaign targeted Fleet managers and their drivers – no easy task to speak to 2 audiences at one time. We focused on the needs of each group – for the fleet mangers, that’s how the numbers stack up; for the drivers, that’s how they get a fantastic car they’ll love to drive. All neatly summed up in the line ‘Where head meets heart’. Art direction and typography echoed this duality and tracked across every element of the campaign.
The results speak for themselves with a 25% increase in market share yoy and SEAT Fleet performing 110% above the market over the campaign period. Plus the campaign came runner up for BEST B2B Communications Campaign in the MCCA awards.