We had a hunch that in today’s society poor mums we’re being pulled left, right and centre. Following some research that confirmed this we thought our client Radox was perfectly positioned to help out.
Starting online we created a resource for busy mums to encourage families to spend more time together. By simply typing in your postcode, we’d identify a list of free family activities in your local area – complete with all of the contact details, maps and opening times. Everything you needed to make a day of it with the family.
Supported by an on-pack promotion and in-store communication we also offered instant wins of lots of ways to make better quality family time. Be that a meal out at your favourite restarant or a super camera to capture every moment.
We bolstered natural search for this campaign by releasing articles, eshots and a dedicated blog written by a busy mum (and riddled with key words!)
Not only was the campaign a great success with the website helping tens of thousands of families and sales increasing over target; our research was in great demand from the national press to the TV show ‘8 out of 10 cats’!