BMW Goodwood Festival of Speed Insta map and chatbot

BMW: Goodwood Chatbot Quiz

As part of the celebrations for this 2018 Goodwood Festival of Speed, we wanted to find BMW’s biggest fan. So in a BMW first, we built an interactive Twitter chatbot, designed to put the public’s knowledge to the test and we achieved this in just a three week turnaround. The more you knew, the better your chance of winning the Ultimate BMW Prize Package. And we did well too, with an average dwell time of two minutes and 12.7 interactions a session (five is the industry norm).