NS&I – Safer savings campaign case study

NS&I is a financial institution uniquely backed by the UK government – a safe, trusted partner. But being part of the government machinery meant that big spend media was out.

So we took a safe approach, talking to people when they were on the move, on the commute – going about their every day. And safe doesn’t have to mean boring – in fact, in uncertain times, knowing that your money is safe can be liberating as our campaign and results went on to prove.