SKY – Black Friday

The challenge

Get cut-through in the hectic Black Friday market with a free LG TV offer using current Sky content – in press, online, TV, radio, retail and digital. Highlight that the offer runs for a full 8 days.

The solution

Black Friday can involve queueing, hassle and even riots – our campaign cut through to show an easier way with Sky taking the stress out of Black Friday. No queing, no fighting, we let the content do the talking.

We also developed a Sky Black Friday clock to clearly brand and countdown the offer.

TV, press, digital, OOH & social (VOD)

The results

Sky’s most successful trading campaign EVER. The results were outstanding across all media – you can’t get better than that!